Sela

sela is a family clothing brand from Russia. After rebranding in 2019, sela has received a new sound and is now positioning itself as a caring assistant for mom and her whole family. The brand creates a moms community for comfortable communication of like-minded moms. Main mission is to give the opportunity to as many mothers as possible to dress their kids and themselves with classy clothes.

The approach of creating collections has changed in sela. Now they consist of the most comfortable things of the basic wardrobe in the current reading. Natural and mixed fabrics are used, mostly relaxed fit.

The sela assortment includes clothes, accessories, underwear for women, men and children – boys and girls from 2 to 14 years old. To give opportunity to as many mothers as possible to dress their kids and themselves with classy clothes.